Rolex has been quite the status and prestige symbol over the centuries. People automatically believe a person belongs to a higher class if they are wearing a Rolex watch. Rolex watches price (นาฬิกา Rolex ราคา, which is the term in Thai) are very high so as to maintain the quality and class for the consumers. But what is it that makes Rolex watches so special? Is it just a snobbish appeal? Let’s know more about it!
Brand Value:
Rolex has a very high brand value. Therefore, when someone buys a Rolex, they don’t pay for just the watch; they pay for the value of the brand. Rolex has consistently maintained its brand value and brand image, targeting the right audience and not just everybody in the crowd.
Quality Of The Product:
Not only is Rolex famous for its brand image, but also the quality of its products is exquisite. They are high-precision timepieces that are sturdy and robust in nature. A Rolex can fall from a height and still be without even a scratch! The design and craftsmanship are the one of the best. So we know that they know their stuff, and the price is worth it.
Price:
Rolex watches price doesn’t fluctuate a lot, and it has remained stable over time. Like all products of the economy, it has reacted to inflation, but the prices are stable and increasing. We know that they are here to rule and not just as a ‘trend’ of fast fashion!
Value Remains Stable:
When a person purchases something, its value automatically gets reduced by more than 50%. But Rolex watches price is an exception to this rule of the economy. Rolex prices stay the same even if they are sold for the second or third time! Infact, if a Rolex is sold in an auction, its value can even be more than the original price! It shows why they charge high. The value of the product doesn’t decrease no matter how many times it is resold.
These are the four significant reasons why Rolex charges a high price for their watches and other products. Rolex watches also last longer than its competitor’s products, justifying their costs furthermore. Buying a Rolex is more like an investment than a purchase. At the end of the day, a watch isn’t just a watch; it’s the art made by a craftsman.