10 Best Practices In Search Engine Advertising

Search engine advertising is a powerful way for companies to reach their target audience with targeted ads. The best practices for properly applying search engine advertising will help you maximise your return on investment. One Stop Digital is a search engine advertising agency, specialising in PPC and paid search. If you’re interested in growing your business with search engine advertising, contact us today!

If you’re interested in learning more about paid search advertising, we have compiled 10 helpful tips and best practices in our blog. Let’s explore!

1. Define Your Target Audience

Before you can effectively use search engine advertising, you need to know who your target audience is. Who is searching for your product or service? When it comes to paid search and digital marketing in general, the people who are looking for your product or service offering have a problem that only your business can solve! By defining the demographics of your ideal customer including age, gender, location, and interests so that you can craft ads that are specifically tailored towards them. That way, they’ll be able to find your services more easily because your ads will be tailored to them!

2. Choose Your Keywords Wisely

When choosing keywords for your campaigns, it’s significant to think about what terms your customers might be searching for. Use keywords that are relevant to your business and target audience to ensure you’re getting the most out of your campaigns. Make sure to rely on your search engine advertising agency for assistance. In saturated industries, keyword research and effective keyword optimisation is essential. 

3. Use Ad Extensions

Ad extensions can help your ads stand out by providing extra information about your company or product, such as location, contact information or a call-to-action button. Using ad extensions can help you create more engaging ads. There are tons of ad extensions available, and many are free. Make sure to spend some time doing research on ad extensions to ensure that you use the best, most effective ones in your ad campaigns.

4. Monitor Your Campaigns

Don’t forget to keep an eye on your campaigns and make changes as necessary. Check metrics like impressions, clicks, and conversions to determine which campaigns are working and which need adjustments.

5. Test Different Ad Formats

Try out different ad formats like text ads, display ads, video ads and audio ads to see which ones provide the best results. You can also experiment with different calls-to-action and placements to get the most out of your campaigns.

6. Leverage Retargeting

Retargeting is a great way to increase conversions by targeting people who have already visited your website, interacted with your brand in some way, or even made a purchase before. Use retargeting to remind customers that you exist and encourage them to make a purchase.

7. Optimise for Mobile

Make sure your campaigns are optimised for mobile devices so that they can be seen and interacted with on any device. This includes making sure your ads look good on smaller screens, using shorter headlines, and taking advantage of features like click-to-call.

8. Take Advantage of Automation

Automated bid strategies can help you maximise your budget and ensure that you’re not overpaying for clicks. Utilise automated features like Conversion Optimizer or Target CPA to get the most out of your campaigns.

9. Track Conversions Accurately

Make sure you have set up your conversion tracking correctly so that you can accurately measure the success of your campaigns. Set up goals in Google Analytics to track conversions like sign-ups, downloads, or purchases and use this data to make informed decisions about your search engine advertising strategy.

10. Perform A/B Testing

Test out different creative elements of your ads by running A/B tests. Split test different headlines, body copy, images and more to see what resonates best with your target audience.

[CTA] By following these best practices for search engine advertising, you can ensure that your campaigns are running smoothly and efficiently. A search engine advertising agency can help you reach your goals and maximise ROI. If you’re interested in learning more, get in touch with us at One Stop Digital!